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MicroStrategy
UX Design (2022)

MicroStrategy - Logo.png

MicroStrategy is a business intelligence and analytics platform that enables organizations to visualize data, generate reports, and make data-driven decisions.

Overview

As part of my UX design work for MicroStrategy, I focused on improving the usability and data visualization of business intelligence dashboards and dossiers. These tools help enterprise users analyze complex datasets, track KPIs, and make data-driven decisions. My goal was to create a more intuitive and visually accessible experience while maintaining the platform’s advanced analytical capabilities.

My Role

  • UX & UI Design

  • Wireframing & Prototyping (Figma)

  • Data Visualization Enhancements

  • User-Centered Design Improvements

Challenges:

  • Complex Data Representation: Users struggled with dense, overwhelming dashboards that made it difficult to extract key insights quickly.

  • Navigation & Workflow Issues: The existing layouts lacked clear visual hierarchy, making it hard for users to find important metrics.

  • Consistency & Branding: The dashboards needed better alignment with MicroStrategy’s design system for a more cohesive experience.

Solutions

  • Simplified Data Visualization: Redesigned charts and graphs with clearer hierarchy and interactive elements for better readability.

  • Improved Navigation & Layouts: Streamlined dashboard structure to guide users to key insights faster and reduce cognitive load.

  • Refined UI & Branding: Applied consistent design patterns, spacing, and typography to create a polished and cohesive look.

Design Process

  1. Research & Analysis – Reviewed existing dashboards, identified pain points, and gathered stakeholder feedback.

  2. Wireframing & Prototyping – Created interactive Figma prototypes to test new layouts and interaction flows.

  3. Iteration & Refinement – Incorporated feedback and optimized designs for efficiency and usability.

Business Dashboard Example

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Impact

  • Increased dashboard readability and usability for enterprise users.

  • Improved user engagement with more intuitive navigation.

  • Enhanced data storytelling, making key insights more accessible at a glance.

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